Location: JobParser.Models.LocationModel
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 02-Aug-18 00:00:00
Salary:
Description
Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Monitor and administer web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance with client goals
• Write attractive and concise texts
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Work closely with the other team members to meet client goals
RequiredQualifications
• BSc/BA in Marketing, Digital Marketing or any related field; AdWords certification is a plus
• Passion for Search and Internet marketing
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Proficiency in MS Excel, PowerPoint, and Word
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• High levels of integrity, autonomy and self-motivation.
Benefits
Job URL: iJob.am - PPC Advertising Specialist @ BetConstruct
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