Location: Yerevan, Armenia
Category: Business Administration
Type: Full Time
Deadline: 14-Mar-19 12:00:00 AM
Salary:
Description
Responsibilities
- Launch and optimize various PPC campaigns
- Responsible for AdWords/ Yandex SEM supervision and optimization
- Display channel optimization
- Responsible for retargeting
- Discover and launch new online channels
- Develop and implement effective search engine optimization (SEO) strategies
- Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities
- Keep abreast of PPC and SEM trends
- Manage offsite and onsite optimization projects and report on performance
- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, land pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media teams
- Keep abreast of SEO and integrated marketing trends
- Monitor budgets and oversee search platform accounts
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google AdWords, Yandex)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Suggest and develop new campaigns across multiple channels
RequiredQualifications
- Bachelor's degree in Business Administration, Marketing, Digital Media or a related field; AdWords certification is a plus
- At least 2 years of experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Knowledge of standard and current SEO practices
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (e.g. Google Analytics)
- Understanding of HTML and XML is a plus
- Proficient in MS Office, particularly Excel
- Proficiency in Armenian, Russian and English languages
- Experience with SEO reporting
- Excellent communication skills
- Analytical thinking with strong math skills
Benefits
Job URL: iJob.am - PPC/ SEO Manager @ Foundation for Armenian Science and Technology (FAST)
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