Location: Yerevan, Armenia
Category: Advertising, Marketing, PR
Type: Full Time
Deadline: 08-Apr-19 12:00:00 AM
Salary: Comprehensive remuneration package
Description
Marketing Specialist will be responsible in designing and implementing company's marketing plans and strategies and achieving digital and offline marketing goals and objectives, managing successful marketing campaigns to drive traffic, registration, launches, engagement, and cross-sell. Innovative and creative individual who is fluent with the latest marketing trends, technologies and methodologies in graphic design, web design, production, etc.
REMUNERATION/ SALARY:
-Comprehensive remuneration package
-Training and development programs
-Opportunities for further development of professional skills through participation in diverse projects
Responsibilities
-Build, plan and implement the overall digital marketing strategy
-Write short, simple and compelling speech for digital posts, investigate topics and create engaging, traffic driven and SEO friendly content, prepare digital posts using graphic design tools – Photoshop, CorelDRAW, Illustrator
-Prepare and manage digital marketing budget
-Research and forecast future sales and performance trends, working closely with sales and marketing team to plan and coordinate promotional events, campaigns and social media content
-Devising strategies to drive online traffic to the company website
-Developing and managing digital marketing campaigns
-Managing online brand and product campaigns to raise brand awareness
-Responsibility for planning and budgetary control of all digital marketing
-Evaluating customer research, market conditions and competitor data
-Post, manage and analyze advertisement in social networks, submit a report about their productivity
-Compose, update, edit and post the Company's website information
-Compose promoting marketing texts and messages in Armenian, Russian and English languages
-Create and post pictures, videos and other materials in website
-Manage the day to day management of our social media channels including posting all organic and paid social posts, responding to all brand comments, writing content as needed
-Create monthly reports including Weekly Content Unique Views/Read, Weekly Engagement Rate, Monthly Requested Demos, etc.
-Constantly monitor social trends and competitors, identifying areas of opportunity within the social space
-Work with social influencers and bloggers
-By means of social media contact with consumers, follow and answer their letters and comments in Armenian, English and Russian languages, analyze customers' opinions
-Periodically prepare a work report and its results
-Assist with market research to discover consumer and business needs, habits and trends
-Evaluate social media trends and lead innovative ideas to generate traffic
RequiredQualifications
-Minimum three years of experience in marketing, business development, and client relationship management
-Bachelor's degree in Business, Finance, Marketing, or related field from an accredited university; Master's degree in Business Administration from an accredited university is preferred
-Excellent knowledge of English and Russian
-Excellent communications skills (written and oral)
-Ability to analyse campaign and program performance and report results to Marketing Manager and Directors
-Digital marketing strategy experience, including the development and implementation of strategies behind marketing products and services
-Project management skills and experience, including managing multiple campaigns and projects at once
-Ability to conduct market research analyses, including interpretation of statistical analysis
-Excellent knowledge of graphic design tools – Photoshop, CorelDRAW, Illustrator
-Competitive industry knowledge and creative personality
Benefits
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