Location: Yerevan, Armenia
Category: Banking/credit
Type: Full time
Deadline: 12-Apr-19 12:00:00 AM
Salary:
Description
Responsibilities
- Support initiatives on data-driven marketing
- Analyze brand positioning and consumer insights
- Using data and technical functionality to identify and analyze consumer behavior and needs, platforms, and media to drive personalized content and publish in social channels
- Acquisition marketing
- Identify new ways to drive digital awareness of the brand(s)
- Explore, study and find new markets and collect the necessary information
- Oversee new and ongoing marketing and advertising activities
- Strategy in ecommerce
- Implement premier practices and work with customer teams to grow delivery channels
- Align the company to the brand’s direction, choices and tactics
- End results
- Monitor and analyze competitor/external activities on digital-centric initiatives (Innovation/Communication) to identify best practices
- Measure and report performance
- Communication & Collaboration
- Participate in the development of the marketing plan and strategy of the brand
- Partner with agencies and internal teams to optimize social content and digital creative recommendations.
RequiredQualifications
- Minimum 3 years of experience in digital marketing or/and brand management,
- Post-secondary education in Business, Public relations, Economics or Marketing,
- Confirmed understanding of digital channels and influencers,
- Passion for digital space, clients’ journeys and winning in marketplace,
- Knowledge of how to create, test, optimize digital content and experience leading creative/technical agencies and media partnerships,
- Good understanding of principles of micro, small and medium business setup and development,
- Data-driven thinking and strong analytical skills partnered with a creative mind,
- Nice to have:
- Experience with web design tools,
- Experience in online recruiting or digital marketing for consumer services,
- Knowledge of SEO, SEM, Affiliate, Email/CRM, Consumer Shopping Engine, Display, and emerging digital channels.
Benefits
Job URL: iJob.am - Digital Brand Specialist @ Sef International UCO LLC
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