Wednesday, May 16, 2018

Job: Marketing Manager at Alfa Pharm CJSC Company

Location: JobParser.Models.LocationModel


Type: Full-time

Deadline: 15-Jun-18 00:00:00


Alfa-Pharm CJSC is looking for an experienced Marketing Manager, who will be responsible for the development, implementation and monitoring of the Organization's marketing strategies, marketing communications and public relations activities.

- Drive the overall marketing/ communications/ public relations strategy and marketing/ PR plans for pharmacy business area helping to deliver on business plans and objectives;
- Lead the development of annual marketing/ PR plans in support of the pharmacy business including identifying and bringing new ideas and innovative approaches to the Organization;
- Provide significant input into the annual marketing plan, specifically: sales forecasts for each product (taking into consideration past history, market trends, competitive activity and required sales effort); allocation of expenses between products (taking into consideration stage in product life cycle, potential for future growth and profit contribution, potential competitors); required sales promotion programs (taking into consideration marketing strengths relative to competitors, selling opportunities and customers needs and attitudes) and the marketing materials needed to accomplish the goals;
- Develop marketing/ PR strategies to drive script growth through rapid, emerging opportunities including the strategic use of new technologies and digital media products;
- Implement financial management of the marketing programs including budget planning, resource allocation and preparation of quarterly reports;
- Conduct direct market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues;
- Collect continuous intelligence on each brand's/ product's performance, competitors and customer attitudes, proposing appropriate actions as the market environment for the Company's products changes,
- Identify unmet customer needs, emerging trends and area gaps, and collaborate with professional teams to be the first to provide customers with solutions;
- Develop and implement communications, media and advertising strategies, that successfully deliver information and key messages to the public;
- Manage communications campaigns/ programs to meet performance goals, including management of loyalty programs and brand awareness;
- Determine the marketability of a new product or service; test out the level of public interest for a new product or service;
- Determine, in concert with other departments, pricing and product placement;
- Look for new markets that may require the Company's products or services;
- Provide input for the annual pharmacy consumer marketing strategic plan, supporting tactics and budget, including initiatives to acquire and retain pharmacy customers;
- Provide regular reporting and complete analysis of programs and future recommendations for all aspects of the program.

- Master's degree in Marketing, Communications or Economics; MBA is preferred;
- At least 5 years of managerial experience in the marketing field;
- Self-motivated, high capacity individual, who can function and win in a demanding and performance-driven environment;
- Proactive person with a willingness for self-education around retail, healthcare, pharmacy business and marketing industry trends;
- Creative problem solver, who can incorporate new learnings into existing plans and act decisively and independently;
- Strong interpersonal skills;
- Ability to preserve confidentiality of information;
- Ability to organize and prioritize a variety of tasks/ projects;
- Ability to work within strict time frames and resolute deadlines;
- Excellent written and spoken communication skills in Armenian, English and Russian languages;
- Proficiency in Microsoft Office.


Job URL: - Marketing Manager @ Alfa Pharm CJSC