Location: JobParser.Models.Location
Category: Sales & Marketing
Type: Full Time
Deadline: 20-Jan-18 00:00:00
Salary:
Description
Responsibilities
- Implement all aspects of the SEM lifecycle, including keyword research, campaign and bid management, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy
- Analyze keyword costs, ad copy, landing pages and cost per conversion
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Ensure accounts on search platforms (e.g. Google, Bing)
- Monitor budget and adjust bids to gain better ROI
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Keep abreast of PPC and SEM trends
RequiredQualifications
- Proven experience as PPC or Digital Marketing Specialist
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML is a plus
- Excellent communication skills
- Analytical thinking with math skills
- Solid understanding of SEO practices is a plus
Benefits
Job URL: iJob.am - PPC (Pay Per Click) Specialist @ E-World Systems LTD
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