Location: JobParser.Models.Location
Category: Sales & Marketing
Type: Full Time
Deadline: 24-Jan-18 00:00:00
Salary:
Description
Responsibilities
- Collecting, analyzing, and acting on a variety of data inputs – from web analytics to user behavior, demographic data, and market research – will be an essential part of this role
- Optimization works best when set against a target performance outcome. We need someone comfortable identifying the right competitive benchmarks for us to establish monthly, quarterly, or annual targets for our performance
- You will ensure competitors analyses, as well as develop a repeatable process for creating hypotheses, running experiments, and reporting outcomes/ recommendations
- You will define and execute a CRO roadmap based on business vision, market trends, CRO best practices, customer feedbacks and analytics
- You will build test roadmaps and utilize major analytics platforms to inform data-backed hypotheses
RequiredQualifications
- Proven experience preferably in digital marketing or e-commerce
- Past experience with web analytics, A/B testing, and track record of end-to-end planning and execution
- Highly analytical and able to derive meaning from data through testing and optimization
- Proven working knowledge of Hotjar, VWO or Optimizely
- Knowledge UI/UX environment and best practices
- Working knowledge of HTML and CSS will be a plus
Benefits
Job URL: iJob.am - Conversion Rate Optimization (CRO) Specialist @ E-World Systems LTD
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