Job: Trade Marketing Manager at Jermuk International Pepsi-Cola Bottler LLC Company

Location: Yerevan, Armenia

Category: Marketing/Advertising/PR

Type: Full time

Deadline: 31-Mar-19 12:00:00 AM

Salary:

Description

Responsibilities

• Participate in the development of trade marketing strategy aligned with the portfolio/brand strategy;
• Develop and guide promotional calendar integrated with annual marketing calendar to track activities across all trade channels to drive revenue;
• Develop merchandising standards for company’s product categories ensuring development of planograms/layouts at retail driving the implementation of the latter;
• Constantly look for the improvements of both brand activation and merchandising standards activation by sales team;
• Monitor on-going brand activations evaluating pros and cons and constantly coming up with improvement initiatives;
• Ensure that clear and consistent guidelines are provided to Field Sales Force for all brand/trade activities, including briefing on brand communication cycles, new launches, as well as the newly developed trade programs;
• Collect feedback from sales team on execution of brand activations/trade programs, trade/consumer acceptance and satisfaction, monitor overall Programs’ effectiveness and initiate timely corrective actions where appropriate;
• Manage and track brand cycles POS materials development and placement based on given guidelines;
• Manage POS outdoor and indoor branding activities;
• Track competition providing reports on competitors’ activities/initiatives in the market on a regular basis;
• Evaluate the market/customer needs for tools of trade and manage the ordering process aligned with trade marketing budget;
• Act as a liaison between Sales, Brand Marketing and other staff functions to ensure that plans and execution are in line with strategic brand and category objectives;
• Collect and disseminate Best Practice for efficient and profitable Trade Marketing activities.

RequiredQualifications

• University degree in business related discipline, preferably in Marketing
• Minimum 3-4 years’ experience in trade marketing
• Action oriented with experience in managing multiple projects, priorities and deadlines
• Excellent planning and organizational skills, including superior communication skills (written and verbal)
• Motivated by success and passionate about working and achieving higher results with the power to influence
• Ability to think critically and creatively
• High proficiency with Excel, PowerPoint and strong ability to create and develop proposals and presentations
• Self-motivated, excited by challenge, and an effective team player 
• Fluency in Armenian, Russian and English languages
• Personal car and driving license is a plus

Benefits

Job URL: iJob.am - Trade Marketing Manager @ Jermuk International Pepsi-Cola Bottler LLC