Location: Yerevan, Armenia
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 27-Apr-19 12:00:00 AM
Salary:
Description
Responsibilities
- Plan and execute marketing campaigns by leveraging blogs, social media, and other inbound marketing tactics to generate website traffic and leads.
- Focus on driving high quality traffic.
- Collaborate with internal team members to develop a variety of content marketing materials.
- Identify opportunities and analyze key performance indicators in the marketplace to optimize content campaigns, improve search visibility, and consistently improve engagement (lead generation and sales revenue)
- Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately increase the conversion rate of prospects.
RequiredQualifications
- At least two years of experience as a social media specialist, content marketer, copywriter, SEO specialist, journalist, traditional marketer, communications professional, blogger, or other digital marketer.
- A portfolio of relevant work that demonstrates strategic thinking, an engaging style, and a great command of language (flow, sentence structure, grammar, and punctuation).
- Sharp writing and editing skills as well as strong interpersonal and customer relations skills.
- The ability to meet deadlines, no matter what it takes, whether working independently or as part of a team.
- Experience working with a variety of inbound marketing tactics: blogging, influencer marketing, SEO, social media, marketing automation, and email.
- Passion for continuing education within the field of digital marketing and willingness to train others on tactics and best practices.
- Hubspot Certifications Preferred
These things are nice to have (bonus points!)
- Experience and expertise in the following: Google Analytics, HubSpot, Facebook Business Manager/Ads Manager, WordPress, and email marketing. Willingness to learn these and similar platforms is a must.
- Experience with video production, graphic design, photography, or off-line marketing tactics.
Education and/or experience must-haves:
- Bachelor’s degree in a relevant field (journalism, marketing, advertising, communications) or equal experience.
- Strong proficiency in Microsoft Word, Excel, and PowerPoint. Be internet savvy
Benefits
Job URL: iJob.am - Digital(Inbound) Marketing Specialist @ E-World Systems LLC
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