Job: Marketing Specialist for "My Armenia" Program at Solimar International Corporation Armenia Branch Company

Location: Yerevan, Armenia

Category: Sales & Marketing

Type: Full Time

Deadline: 27-Jun-17 00:00:00

Salary:

Description

Responsibilities

- Work with Yerevan and Washington, D.C. based team members to create and execute a marketing plan to promote cultural and natural tourism experiences in regions across Armenia, including Vayots Dzor, Syunik and Lori
- Lead brand development for destinations where "My Armenia" is focused in collaboration with tourism sector stakeholders including donors, beneficiaries, Government of Armenia
- Coordinate with contractors and other vendors including Web Developers, Graphic Designers, Videographers, Marketing Interns, Consultants and/ or volunteers engaged in marketing activities of "My Armeia"
- Plan and implement a travel trade marketing program and lead outreach to national and international tour operators to educate them about natural and cultural tourism experiences in Armenia
- Collaborate with the Communications Specialist to developing, curating and disseminating content about Armenian natural and cultural tourism experiences (this will include rich information about the regions, site, attractions and businesses where "My Armenia" is focused within Armenia)
- Collaborate with respective project staff during the development and distribution of a brochure and other information materials about the "My Armenia" program
- Collaborate with Communication Specialist during the development of newsletters/ communications to the tourism stakeholders in Armenia about activities and events within the sector
- Act as the project liaison with State Tourism Committee of Armenia to develop and implement cooperative marketing campaigns to attract international tourists to Armenia while providing technical support and capacity building to STC marketing staff
- Lead the content development of digital visitor guides (e-books) for Armenia regions in partnership with AGBU. "My Armenia" Program's responsibility will be on the development of content for the e-book. AGBU will develop the e-book itself
- Manage special marketing projects and proactively pursue partnerships with stakeholders to increase the reach and impact of "My Armenia" marketing programs
- Maintain open and effective communication with project team in Yerevan and Washington, D.C.

RequiredQualifications

- Bachelor's degree in Marketing, Communications or a related field is preferred
- Strong project management skills and experience in managing contractors and vendors
- Substantive professional experience in marketing, communications or public relations
- Excellent written and verbal English and Armenian language skills
- Ability to work within a creative team and with team members in remote locations
- Familiarity with WordPress or similar content management system is strongly preferred
- Experience in working in the tourism industry is strongly preferred

Benefits

Job URL: iJob.am - Marketing Specialist for "My Armenia" Program @ Solimar International Corporation Armenia Branch