Location: Yerevan, Armenia
Category:
Type: Full Time
Deadline: 31-Jul-19 12:00:00 AM
Salary:
Description
Sard is looking for a PR and Advertising Manager to perform research to find target audience, hold focus groups, outline goals, develop concepts, approve copy writing, and set budgets for ad campaigns. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
Responsibilities
- Plan and direct advertising policies, produce collateral materials, such as posters, contests, to create extra interest in the purchase of a product or service for a department and an entire organization;
- Prepare budgets and submit estimates for program costs as part of campaign plan development;
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies;
- Assist with annual budget development;
- Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional material for adherence to specifications;
- Prepare and negotiate advertising contracts;
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets;
- Gather and organize information to plan advertising campaigns;
- Confer with department heads and/ or staff to discuss topics such as contracts, selection of advertising media or product to be advertised;
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns;
- Read trade journals and professional literature to stay informed on trends, innovations and changes that affect media planning;
- Provide with high level presentation and product demonstration during the introduction of new products and services to customers;
- Plan and execute advertising policies and strategies for organizations;
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms;
- Train and direct employees engaged in developing and producing advertisements;
- Coordinate with the media to disseminate advertising;
- Contact organizations to explain services and facilities offered;
- Direct and coordinate product research and development;
- Represent the Company at trade association meetings to promote products;
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
RequiredQualifications
- Bachelor's degree in Advertising or in a related field such as Marketing;
- Work experience in advertising development and media management;
- Certification of courses in the field of advertising, especially pertinent to an advertising manager, including media strategy, advertising planning, creative strategy and Ad design;
- Excellent communication skills; ability to speak and listen, as well as clearly express ideas;
- Decision-making and problem-solving skills;
- Ability to work in stressful situations;
- Computer literacy and ability to work in an Internet environment;
- Strong understanding of strategic brand building;
- Strong written and verbal communication skills.
Benefits
