Location: Armenia, 0009, Yerevan Teryan St., 66 Building
Category:
Type: Full Time
Deadline: 4/5/2017 12:00:00 AM
Salary:
Description
The incumbent will be responsible for the management of the HSBC Bank Armenia retail banking and brand marketing functions, as well as the management, planning, measurement and execution of marketing campaigns and initiatives to support business objectives, annual customer plan and annual operating plan. He/ she will also be responsible for all brand actions and should ensure no reputational damage.
Responsibilities
- Develop, propose and implement marketing plans for retail banking in order to enhance customer experience, support brand image and increase awareness of HSBC;
- Plan effective marketing strategies and actions tailored to support retail banking to achieve annual targets;
- Develop and promote public website, digital and direct channels; manage and control the content, digitalize marketing actions according to Group strategy vs. traditional media;
- Implement marketing campaigns and guidelines at a local level by cooperating with regional stakeholders and report according to directions; conduct pre-campaign and post campaign evaluation, targets achieved vs. targets defined;
- Manage marketing budget effectively and achieve agreed KPIs;
- Manage effectively various business risks and secure group policies are followed.
RequiredQualifications
- Business or marketing-related degree or equivalent professional qualification;
- Demonstrable experience in marketing;
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production;
- Strong understanding of current online marketing concepts, strategy and best practices;
- Strong marketing skills coupled with good commercial acumen;
- Delivery focused and highly self-motivated person;
- Analytical reasoning capabilities;
- Strong interpersonal and communication skills;
- Willingness to take responsibility and leadership;
- Understanding of local and international banking products will be a plus;
- Good knowledge of Armenian and English languages.
Benefits
Job URL: iJob.am - Marketing Manager @ HSBC Bank Armenia CJSC
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