Location: Yerevan, Armenia
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 29-Dec-19 12:00:00 AM
Salary:
Description
Responsibilities
- Maintain web-based platforms through content management systems
- Maintain a working knowledge of principles of SEO including keyword research and Google Analytics
- Manage social media marketing channels, campaigns and day-to-day activities
- Develop relevant content topics to reach target audiences
- Create, endorse, and manage all published content (images, video and written)
- Monitor, listen and respond to users while cultivating a relationship with our online community
- Develop and expand online community
- Use platform-specific functionality to engage audience (live video, stories, polling, contests, etc.)
- Monitor trends in social media tools, applications, channels, design and strategy
- Advise effective strategies for social campaigns, maintains a post calendar, develop targeted social ads through social media platforms, and use analytics to determine effectiveness of strategy
- Utilize excellent writing skills to create public-facing content
- Work with marketing team to determine content priorities and to support marketing initiatives
- Develop a publishing schedule covering various topics
- Monitor analytics and site usage for continual improvement and optimization
- Seek opportunities in emerging services/tools/platforms
RequiredQualifications
- Higher education in linguistics / business / marketing / art / information technologies
- Min 2 years of work experience in social media advertising and content creation
- PR background
- Very good knowledge of Armenian, Russian and English
- Work experience in international company is a plus
Benefits
Job URL: iJob.am - Social and Content Marketing Specialist @ Philip Morris Armenia LLC
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