Location: Yerevan, Armenia
Category:
Type: Full Time
Deadline: 12-Sep-19 12:00:00 AM
Salary:
Description
Within the project of "Women's Economic Empowerment in the South Caucasus" to provide marketing support to the selected groups of women, involved in the identified value chains, UNDP seeks to recruit a Local Marketing Expert (hereafter Expert) who will be responsible to support the systematization of the marketing efforts of the economic development of selected women in 11 consolidated communities of Gegharkunik and Shirak Marzes. The specific objectives of the action are: (a) to conduct a feasibility assessment of all the selected value chains, approximately four, with respect to their marketing potential; (b) to develop a marketing strategy for the project; (c) to introduce innovative products and or/ new value chains, considering the potential of the beneficiaries and the resources of the project; (d) to provide technical assistance with respect to the packaging.
The overall objective of the consultancy is: (a) to assess the feasibility of the initially selected both agricultural and non-agricultural value chains and propose recommendations for their implementation; and (b) to develop a marketing strategy for the selected value chains; (c) to support the project with respect to packaging of the production.
Responsibilities
Under the overall supervision of the Programme Manager, direct supervision of the Project Technical Task Leader, and in collaboration with the project team, the incumbent will be responsible for the following activities:
- Conduct a feasibility assessment of the selected value chains in the 11 consolidated communities of Shirak and Gegharkunik communities;
- Conduct visits to the target communities, meetings with the selected women beneficiaries and other producers/ services in the particular Marz and Yerevan;
- Introduce innovative products and or/ new value chains, considering the potential of the beneficiaries and the resources of the project;
- Develop a marketing strategy of the project, including provision of the required market information, to be a guiding document during the overall duration of the project;
- Provide technical assistance with respect to the packaging.
Expected outputs:
- Feasibility Assessment Report, summary report on innovative products and value chains, including evidence of the field work;
- Marketing strategy report, and recommendations regarding packaging.
Payment mode:
Payment will be made in the following installments upon completion of the tasks under each output and approval of deliverables by the UNDP country office and Regional Technical Specialist:
Output 1 - 50% of total amount;
Output 2 - 50% of total amount.
Local travel related expenses will be provided separately based on request and approved travel authorization as per UNDP established rules and procedures.
RequiredQualifications
Competencies:
- Proven knowledge of Armenian agricultural market and actors along the value chains is highly desirable;
- Demonstrated gender, diversity and environmental competence, ability to integrate the gender perspective into tasks and activities;
- Excellent written and oral communication/ reporting, presentation skills in Armenian and English language;
- Ability to deliver and reach the planned targets without undermining proper operational processes;
- Strong interpersonal skills with ability to establish and maintain effective work relationships with people of different social and cultural background and set good rapport with population in rural areas;
- Creativity, flexibility and an innovative approach to problem solving;
- Demonstrated initiative, tact and high sense of responsibility and discretion;
- Strong teamwork skills;
- Ability to work under the pressure and meet deadlines;
- Competence on research techniques and terminology;
- Strong skills on writing reports intended for diverse audiences.
Education:
- Advanced University degree (MS, MA or PhD) in Business Administration, Marketing, Development Studies, Economics or other relevant field.
Experience:
- At least 7 years of relevant working experience in product marketing as well as market system development, preferably in the field of agriculture;
- Experience in working with rural municipalities.
Language Skills:
- Fluency in Armenian and English languages, both written and oral.
Benefits
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