Job: Marketing Specialist at FINCA UCO CJSC Company

Location: JobParser.Models.LocationModel

Category: Marketing/Advertising/PR

Type: Full time

Deadline: 26-Jul-18 00:00:00

Salary:

Description

Responsibilities

• Ensure that all marketing activities are aligned with corporate brand identity and strategy, that the brand philosophy is reflected in everything we do as a company, and that brand guidelines and standards are duly followed.
• Coordinate the development of traditional and digital creative content, including marketing collateral, audio and video materials, digital content, advertising copies and marketing texts, etc.
• Manage corporate online resources (website, social media) and promote FINCA and its services through digital media.
• Plan, implement, and analyze traditional and digital marketing and communication campaigns, coordinate PR campaigns and activities, prepare PR materials.
• Oversee the distribution of BTL materials through internal and external outlets; ensure their availability, up-to-datedness, consistency, and compliance with the brand strategy and corporate goals.
• Conduct online and offline media monitoring and analysis, help to convert the findings into strategies and plans.
• Ensure the compliance of corporate communication to all legal, regulatory, and other requirements applicable to FINCA operations.
• Support the Head of Marketing Department in development and execution of marketing strategies and plans.
• Follow market trends and developments to discover new opportunities and propose innovative ways to promote the company across its existing audience and beyond.
• Perform other tasks as needed.

RequiredQualifications

• University degree in Business, Marketing, Advertising, PR, Communications, or other related field; MBA degree is a plus.
• Relevant marketing experience is required.
• Excellent command of Armenian and English, good knowledge of Russian; excellent writing skills will be an asset.
• Knowledge of digital marketing and web analytics principles, tools, and techniques; experience in running digital campaigns is highly desirable.
• Good understanding of creative production process; experience in working with creatives (individuals and agencies), printing houses, and media will be a plus.
• Proficiency in office software (MS Word, Excel, PowerPoint, Outlook); familiarity with graphic software is a plus.
• Strong analytic and critical thinking skills, attention to detail and accuracy.
• Creativity and initiative.
• Excellent interpersonal and communication skills.
• Ability to prioritize, multitask, and work independently.

Benefits

Job URL: iJob.am - Marketing Specialist @ FINCA UCO CJSC