Location: Yerevan, Armenia
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 03-Jan-19 12:00:00 AM
Salary:
Description
Responsibilities
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Perform ongoing keyword discovery, expansion and optimization
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Develop and implement link building strategy
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Experience in building inbound organic search traffic and improving SERPs
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in search campaigns
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Track, report, and analyze website analytics and PPC initiatives and campaigns
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
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Proven SEO experience
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Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
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Solid understanding of performance marketing, conversion, and online customer acquisition
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In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, WebTrends)
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Experience with A/B testing
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Knowledge of ranking factors and search engine algorithms
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Up-to-date with the latest trends and best practices in SEO
RequiredQualifications
Benefits
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