Location: JobParser.Models.Location
Category: Advertising, Marketing, PR
Type: Full Time
Deadline: 09-Feb-18 00:00:00
Salary: N/A
Description
We are looking for a passionate Market Research Analyst to join our team.
Responsibilities
-Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
-Understand business objectives and design surveys to discover prospective customers' preferences
-Compile and analyze statistical data using modern and traditional methods to collect it
-Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation
-Perform valid and reliable market research, SWOT analysis
-Interpret data, formulate reports and make recommendations
-Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
-Remain fully informed on market trends, other parties researches and implement best practices
RequiredQualifications
-BS degree in Statistics, Marketing, Socilogy or other related field
-Proven experience in market research analysis
-Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
-Search engines, web analytics and business research tools
-Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
-Familiarity with CRM programs
-Marketing, Branding or Advertising knowledge
-Working knowledge of data warehousing, modelling and mining
-Ability to interpret large amounts of data and to multi-task
-Strong communication, presentation and team working skills
-Strong analytical and critical thinking
Benefits
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