Location: Yerevan, Armenia
Category: Communications/Journalism/PR
Type: Full time
Deadline: 28-Feb-20 12:00:00 AM
Salary:
Description
Responsibilities
Plan and direct advertising policies, produce collateral materials, such as posters, contests, to create extra interest in the purchase of a product or service for a department and an entire organization;
Prepare budgets and submit estimates for program costs as part of campaign plan development;
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies;
Assist with annual budget development;
Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional material for adherence to specifications;
Prepare and negotiate advertising contracts;
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets;
Gather and organize information to plan advertising campaigns;
Confer with department heads and/ or staff to discuss topics such as contracts, selection of advertising media or product to be advertised;
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns;
Read trade journals and professional literature to stay informed on trends, innovations and changes that affect media planning;
Provide with high level presentation and product demonstration during the introduction of new products and services to customers;
Plan and execute advertising policies and strategies for organizations;
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms;
Train and direct employees engaged in developing and producing advertisements;
Coordinate with the media to disseminate advertising;
Contact organizations to explain services and facilities offered;
Direct and coordinate product research and development;
Represent company at trade association meetings to promote products;
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
RequiredQualifications
Bachelor's degree in Advertising or in a related field such as Marketing;
Work experience in advertising development and media management;
Certification of courses in the field of advertising especially pertinent to an advertising manager, including Media Strategy, Advertising Planning, Creative Strategy and Ad Design;
Excellent communication skills; ability to speak and listen, as well as clearly express ideas;
Decision-making and problem solving skills;
Ability to work in stressful situations;
Computer literacy and ability to work in an Internet environment;
Strong understanding of strategic brand building;
Strong written and verbal communication skills.
Benefits
Job URL: iJob.am - PR and Advertising Manager @ SARD Building Chain Stores, TOR LLC
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