Job: Marketing Analyst at SoftConstruct Company

Location: Yerevan, Armenia

Category: Marketing/Advertising

Type: Full time

Deadline: 07-Feb-20 12:00:00 AM

Salary:

Description

Responsibilities

• Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing automated reports and dashboards to support the business.
• Campaign Analysis: Provide ROI analysis of all marketing campaigns with predefined key performance indicators.
• Test Content/Design and Analysis: Work with related departments to create a solid test content/design that will produce statistically sound, actionable results.
• Web Analytics: Continually mine Google Analytics and other data analysis tools for insights to improve business performance.
• Competitor Analysis: Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities and help with the overall SWOT analysis for all new products.
• Set up and manage Analytical and Tracking mechanisms/integrations: Work with web developers to implement tracking tools and ensure they are working properly on an ongoing basis.

RequiredQualifications

• University graduate with a Bachelor’s degree in a Computing, Management or Marketing related discipline
• Advanced French and English communication skills
• Experience working with web applications, or strong technical background
• Working knowledge of digital marketing
• Prior experience measuring and analyzing web business performance using Google Analytics and/or similar tools and willingness to learn additional software systems
• Experience with analyzing Facebook, Twitter, AdWords and CRM reports is a plus
• Experience with search optimization, search marketing, display advertising and/or email marketing
• Experience of AB testing strategies is a plus
• Knowledge of statistics and direct marketing testing principles
• Strong attention to detai
• Strong communication skills
• Solid analytical, and problem-solving skills
• Demonstrated ability to collaborate in a team and coordinate work with crossfunctional teams
• Overall ability to adapt quickly to new requirements and manage multiple priorities will be critical

Benefits

Job URL: iJob.am - Marketing Analyst @ SoftConstruct