Job: CRM Specialist at BetConstruct Company

Location: Yerevan, Armenia

Category: information technology

Type: Full Time

Deadline: 26-Aug-19 12:00:00 AM

Salary:

Description

Responsibilities

- Initiate campaign road map planning for all markets
- Creating briefs and approving them with relevant stakeholders
- Analyzing and indicating promo KPIs
- Monitor core KPIs and player engagement with CRM communications (open rates, click rates) on a daily basis to track campaign performance and make adjustments where needed
- Leverage all CRM systems and channels to optimize CRM bottom line contribution
- Customer communications flow Targeting an appropriate segment for each promotion according to communication tools (sms, outbound, popup, email, Social Media activities)
- Creating and implementing promotions for specified segments through the CRM tools
- Representing CRM in regular meetings with the internal working group and updating them about upcoming campaigns and targets
- Testing promotions and promotional materials to ensure compliance and UX excellence
- Identify opportunities for revenue growth and problem areas for resolution
- Identify key opportunities to enhance the player experience
- Keep up to date with current CRM trends, competitive intelligence, best practices and items of interest and share these with the rest of the team

RequiredQualifications

- Previous experience in a similar CRM role (2+ years)
- Strong analytical background with proven track record of hitting & exceeding commercial targets
- Able to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard whilst under pressure
- A highly motivated, proactive individual with a passion for Sports betting
- Experience working in various global regulated gaming markets
- Meticulous attention to detail
- A team player with ability to work in a multinational culture, having remote piers
- Working knowledge of CRM tools such as Optimove, Provider/Bonus/SMS back offices or similar
- Proven ability to take ownership of a complex promotion/campaign plan from conception to completion
- Ability to do basic CRM campaigns analysis and base decisions on performance and financial KPIs
- Fluent in English with excellent written and verbal communication skills
- Excellent time management and organizational skills
- Initiating new and innovative ideas

Benefits

Job URL: iJob.am - CRM Specialist @ BetConstruct