Location: JobParser.Models.LocationModel
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 29-Jul-18 00:00:00
Salary:
Description
Responsibilities
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Participate in forming effective paid search strategies
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Launch and optimize various PPC campaigns
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Oversee accounts on search platforms (e.g. Google AdWords, Bing)
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Be involved in keyword selection and audience targeting
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Monitor large budgets and adjust bids to gain better ROI
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Track KPIs to assess performance and pinpoint issues
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Produce reports for management (e.g. dashboards)
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Write attractive and concise copies for adverts
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Suggest and develop new campaigns across multiple channels
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Maintain partnerships with PPC ad platforms and vendors
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Find ways to reduce the risk of click fraud
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Keep abreast of PPC and SEM trends
RequiredQualifications
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Proven experience as a PPC Manager or Digital Marketing Specialist
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Experience in data analytics and reporting
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General knowledge of SEO and digital marketing concepts
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Close to native fluency in English
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Strong background in multiple platforms (e.g. AdWords, Facebook Pixel, Bing Ads, etc.) is required
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Working knowledge of analytics tools (Google Analytics, Yandex Metrica, Firebase, etc.)
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General understanding of HTML and XML
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Excellent communication skills
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Analytical thinking with strong math skills
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BSc/BA in Marketing, Digital Media or a related field
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Being certified in Google AdWords and other similar pay-per-click platforms
Benefits
Job URL: iJob.am - PPC (Pay Per Click) Account Manager @ Incredo LLC
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