Location: JobParser.Models.Location
Category:
Type: Full Time
Deadline: 27-Apr-18 00:00:00
Salary:
Description
Jermuk International Pepsi-Cola Bottler LLC is looking for a highly qualified professional to fill the position of Marketing Manager. The main responsibilities include development and implementation of brand plans/ new launches, as well as control and evaluation of activities on an on-going basis; market/ consumer analysis based on done researches; cycle sales briefing including brand activation details and selling story; planograms customization based on annual cycles; monthly market monitoring visits; in conjunction with sales department, development of trade programs and activities designed for targeted trade channels.
Responsibilities
- Propose, develop and implement marketing/ brand plans to meet brand objectives and strategies;
- Develop and implement brand plans/ new launches, as well as control and evaluation of activities on an on-going basis including:
a) TV/ cinema/ OOH placement;
b) Digital activation;
c) POSs communication;
d) Promotions including all scales of work processes;
- Develop mechanics of trade programs being integrated into the marketing calendar to generate genuine competitive advantage on the market place. Ensure that clear and consistent guidelines are provided to the field sales force for all marketing and trade marketing activities;
- Brainstorm new and innovative growth opportunities making them a part of global portfolio strategies;
- Measure and report performance of all marketing and trade marketing campaigns, and assess against goals;
- Analyze market/ consumer research data in order to understand brand issues and market opportunities;
- Monitor the implementation and results of operational brand plans and recommend changes to brand/ trade marketing programs;
- Monitor and report brand expenditure to ensure it does not exceed budget defined in the operational brand plan;
- Monitor external agencies to ensure brand programs are performed with required quality and agreed cost and timescales;
- Cooperate with other departments on the efficient way, oriented on results by creating and developing positive work environment.
RequiredQualifications
- University degree, preferably in Marketing;
- 3-4 years of experience in brand marketing and trade marketing;
- Ability to leverage the full marketing mix to grow market share, volume, profitability and brand equity for Company brands;
- Demonstrated innovative and creative thinking;
- Analytical thinking with proficiency to work with data;
- Highly developed interpersonal, negotiation, presentation and communication skills;
- Strong organizational skills with a sense of urgency and accountability;
- Extensive knowledge of MS Word, Excel and PowerPoint;
- Fluency in Armenian, Russian and English languages;
- Availability of a personal car and driving license is a plus.
Benefits
Job URL: iJob.am - Marketing Manager @ Jermuk International Pepsi-Cola Bottler LLC
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