Location: JobParser.Models.Location
Category: Marketing/Advertising/PR
Type: Full time
Deadline: 11-Feb-18 00:00:00
Salary:
Description
Responsibilities
- Develop strategies and tactics to get the word out about the company and drive qualified traffic
- Deploy successful marketing campaigns and own their implementation
- Participate in content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, etc.
- Produce valuable and engaging content for the website and blog that attracts and converts target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
RequiredQualifications
- BS/MS degree in marketing or a related field
- Spoken and written fluency in English
- Proven experience in marketing
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
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